Kiwi Brand Builder

8 Weeks to Start Your Business

"Ecommerce is the buying and selling of goods and services over the internet. Follow a step by step process to start your own business, led by kiwi former pro tennis player, ironman and current 7+ figure brand owner Rob Reynolds."

Your mentor

Meet your e‑commerce mentor.

I'm Rob Reynolds. Former pro tennis player, ironman and founder of Xpand, a 7+ figure e-commerce brand. I've built brands from the first product idea through to the website, packaging, content and ads, and helped other founders do the same. Kiwi Brand Builder is that process, step by step, so you don't have to work it out alone.

Design your freedom.

Join the waitlist
■Most People

Work 9–5

For someone they don't even know.

  • ✕No time freedom
  • ✕No salary scalability
  • ✕Fixed location
  • ✕No ownership
■Kiwi Brand Builder

Ecommerce

Not just about the money.

  • ■Build from anywhere
  • ■Control your schedule
  • ■Scale your income
  • ■Travel
  • ■Be creative
  • ■Raise a family from home
  • ■Follow your unique path
  • ■Live with purpose

The roadmap

Our roadmap to escaping the 9-5 💼

01Decide to put your future first
02Join our course
03Choose your product
04Build your website
05Market your product
06Make your own money
07Scale back your 9-5 job as your business income increases
08Enjoy time, location and money to make your own decisions

What you get

THE COURSE 📖

8 weeks of step-by-step live lessons. Access to rewatch for life. Tasks to complete each week. Learn - Build - Launch!

Week 1
Find your ideapick a product people will actually buy
Week 2
Create your brandyour name, logo and look, registered and protected
Week 3
Know your numbersprofit, MER, CPP, ROAS- all the good stuff!
Week 4
Repeat customerspackaging, shipping, fulfilment- the details
Week 5
Content that sellsstructure, strategy and simplicity.
Week 6
Website creationtutorials for set up and conversion rate.
Week 7
Leads and sales enginesemail, meta and google advertising tutorials
Week 8
Launch your brandgo live with a clear plan

The toolkit

KBB Resources

Built for the programme and yours to keep forever.

Rob
Rob Ex pro tennis player, ironman and current 7+ figure e-commerce store owner. Your private mentor, guide and support figure.
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Direct WhatsApp access to Rob for private tips on your business for 8 weeks

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A group cohort for community problem solving and internal networking

Person-Product ConnectorAnswer 3 questions, get matched from 800 products across 27 niches
$149
KBB Daily Profit trackerKnow your numbers down to the dollar at any moment, any day
$499
Reorder calculatorYour order-by date, reorder point and how much to order
$39
Annual marketing calendarEvery key date and campaign for the year, planned in one place
$149
Photo shoot day checklistGear, shot list and wrap, so nothing gets missed on the day
$49
Video shoot day planHooks, funnel scripts and a checklist, printable for location
$49
Included in your course price$934 value

Every week

Your weekly commitment

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8–12 hours minimum of focused work time required each week

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A 2-hour live call every week to learn the module and ask questions

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Progress over perfection. Ship the rough version, then improve it

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Sleep, exercise and nutrition to keep your concentration high throughout

What you'll need to get started

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$1-3k minimum to spend on your business start up costs: your first stock order, your website and some advertising. This is separate from the course price and goes straight into your own brand.

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8–12 hours a week of free time to work on it. It fits around a full-time job.

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A laptop and a phone. No experience needed.

Course price

$2,000

We'll go through it on your free onboarding call, along with payment options.

Transparent pricing from start to finish. No hidden fees, no surprise upsells.

Limited seats. Each intake is kept small. Once it's full, it's full.

First cohort Starts Monday 11 January 2027
Join the waitlist

Feel empowered and energised in your career.

Be the first to know when you can join the course. Limited seats available.

Design your freedom.Kiwi Brand Builder
■Scholarship

Maori & Pacific Kiwi Brand Builder Scholarship

Apply here

"Your work, health and life is what you make it, design your dreams."

Rob Reynolds- Founder of Kiwi Brand Builder

Kiwi Brand Builder Reviews

Liam Whittiker, Founder of Heirest
Rob ran workshops to educate the Heirest team around optimising both Google and Meta paid advertising channels. His expertise and tweaks to our accounts helped us gain clarity and therefore more precision in our acquisition.

Liam Whittiker, Founder of Heirest

Michiele Van Der Meer (Founder of Dwarfs.io)
I mentored Rob in the early days of his e-commerce journey. I founded Dwarfs.io, a Holland based company focussed on buying, consolidating, and scaling profitable online consumer brands operating on European digital marketplaces . Rob's drive and willingness to learn crossed over nicely from the sports world and together we worked on product/market fit, margin and profit analysis amongst other topics. Rob is a giver by nature, generous, supportive and will be an incredible coach for anyone following in his footsteps.

Michiele Van Der Meer (Founder of Dwarfs.io)

Doug Simons (Founder of Pacific Verge Coffee)
"Rob has single handedly built the Pacific Verge website, branding, packaging and content prior to launch. He works to an extremely high standard and communicates well. We are sure his course will be outstanding."

Doug Simons (Founder of Pacific Verge Coffee)

Hamish Penny (Founder of Well Versed)
"Rob has proven himself to be a beast at building ecommerce businesses. I've watched his instincts repeatedly prove themselves accurate as he's built Xpand and I'm excited he's started the brand builder so more people can benefit from his knowledge. He's already been a big help with my language app Well Versed, that I've recently launched."

Hamish Penny (Founder of Well Versed)

Abby Stewart (Founder of The Breathing Physio)
"Rob thank you so much. Our call on Tuesday was such a needed turning point and big form of clarity for me. Also reading this kind message you’ve just sent is so appreciated. The point you made about separating metrics from yourself personally is something I find really helpful to hear, thank you. Big changes ahead but I’m excited to give it a go!!! 🙏🏽 Thank you so much. Enjoy your travels!"

Abby Stewart (Founder of The Breathing Physio)

Gaige Nortje (Senior Commercial Executive at Zuru)
“Rob has been both a close friend and someone who's helped shape my career path. His insight and passion for e-commerce were influential in my decision to join the fastest-growing FMCG company in the world, where I've learned how to scale a business, move fast and stay close to the customer: the same lessons Rob learned through e-commerce and now teaches.”

Gaige Nortje (Senior Commercial Executive at Zuru)